State Line Distillery is more than a local favorite. It’s a brand with national reach, thanks to its award-winning Coffee Liqueur and a high-profile collaboration with Drew Brees. The creative partnership has touched nearly every part of the brand, from day-to-day design needs to large-scale projects that shape how State Line shows up across the country.

The work has included a full brand refresh and the launch of a new website that reflects State Line’s modern yet approachable personality. Cocktail photography and illustration capture the craft and care behind every drink, while employee headshots highlight the people who bring the distillery to life. Merchandise, event posters, and point-of-sale graphics carry that same energy, designed to stand out whether they’re behind the bar or distributed across the country.

On the photography side, the focus has been on more than just the cocktails. Events have been documented with the same attention to detail, showing off the vibrant atmosphere of the tasting room and the community that makes State Line a beloved Madison mainstay.

This ongoing collaboration proves how creative strategy, photography, and design can scale from local roots to a national stage—building a brand that feels just as strong in a neighborhood cocktail lounge as it does on shelves across the country.