What started as a late-night, after-hours grind in 2017 has grown into a creative shop that delivers bold, impactful work—without the agency hooplah.
Based in Madison, WI, High Craft was built on the idea that killer design doesn’t need bloated teams, endless meetings, or agency fluff to be great. It just needs the right mix of bold ideas, sharp execution, and a little chaos.
Here, quick turnarounds and high-quality work go hand in hand. Whether it’s a can label that stops people in their tracks, a brand identity that actually feels like you, or photography that makes your product impossible to ignore — every project is crafted with the same level of grit, creativity, and attention to detail.
The name says it all: "High" ties to the cannabis world, "Craft" speaks to the beer and booze industry — two of the biggest spaces we serve. But more than that, it’s about raising the bar, pushing the limits, and making brands look damn good.
The work done here is built on a foundation of raw creativity and hands-on craftsmanship. Here to help you connect with your audience through powerful visuals, impactful marketing, and design solutions that make your brand unforgettable.
Packaging, illustration, and design that stick in people’s heads.
Product launches, websites, and campaigns built to be seen.
Photography and video that give your brand some swagger.
Turns out, doing killer work comes with some shiny perks.
The trophies are cool and all, but the real flex? Seeing our designs out in the wild, turning heads, and landing right where they belong — front and center on mama’s fridge. We don’t design for the awards, but let's not pretend it’s not fun stacking them up.
The kind of brands that don't settle for safe. These brands are smart, scrappy, and bold enough to do things differently—and do them better. Below is a short list of some of the amazing partners that make up the creative work here at HCC.
