beer, booze, buds and BOLD IDEAS

High Craft Creative is a one-man shop based in Madison, Wisconsin. We specialize in custom illustration, packaging design, branding, merch graphics, and more.

We are a lean, agile, and client-focused operation where the emphasis is on delivering top-tier creative work without all the unnecessary agency fluff. We believe creativity doesn't need a massive team and months of back-and-forth to be great. Instead, we embrace a model where quick turnarounds and high-quality work go hand in hand. It’s about being transparent, fair, and focused on what really matters—creating cool shit that you love.

Our name speaks volumes to who we work with and the type of work we do. While we do work for many industries, “High” connects us to the world of cannabis, and “Craft” speaks to our roots in the beer and booze industry, two of the biggest industries we serve. High Craft is also about raising the bar, excelling in our craftsmanship, and producing top-tier creative work that stands out.

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Collage of personal images that showcase design, portrait, and youth imagery

the creative arsenal

Brand Design / Illustration / Type Design / Merchandise / Packaging Design / Photography / Art Direction / Marketing / Logo Design / Graphic Design / Poster Design / Tradeshow / POS Design / + More

Our work is built on a foundation of raw creativity and hands-on craftsmanship. We’re here to help you connect with your audience through powerful visuals, impactful marketing, and design solutions that make your brand unforgettable

on mama's fridge

The 2024 CBMAs are complete! Now that the hangovers have ended and the artwork is hanging proudly on our mama's fridge, we can confidently say that we crushed it!

We walked home with 3 separate crushie awards. One platinum for best can illustration and two golds for best can design and illustration.

Best Can Design GOLD award from the Craft Beer Marketing AwardsBest Can Design PLATINUM award from the Craft Beer Marketing AwardsBest Can Illustration GOLD award from the Craft Beer Marketing Awards
Picture of the three crushie awards that we were given at last years Craft Beer Marketing Awards

the company WE KEEP

Cannabis

HoneyBee Cannabis Co
Dandy Cannachews
Dilly Dally Drinks
Nebula MN
True Canna
Carbon Cannabis
Lakeside Hemp

Food + Coffee

Forward Craft and Coffee
Level 5 Donuts
American Kitchen
ESPRO
Campfire Coffee
Peach Pops Treats

Beer, Wine + Spirits

Stateline Distillery
Karben4 Brewing Co.
Bevy Brewery
Rock Leap Winery
Baileys Run Vineyard
Balanced Rock
Transparent Brewing Co
Missouri Craft Brewers Guild

The Others

Waun-A-Bowl
La Crosse Oktoberfest
MAD Capital
AmeriCorps Seniors
Omaha Electric Services
Land on Moon Productions
Capital Hardwood

proof of the impact

Joey is amazing to work with. He quickly understood our brand and was able to deliver on our vision with minimal back and forth. Subsequent projects were completed quickly, and his style added that extra touch that made our projects stand out. We give him a 10/10 rating and highly recommend him for future projects.

Marketing Director, Karben 4

We have been working with Joe for a few years and could not be happier! Super quick design ideas and proofs, but more importantly he takes our creative direction and puts his own unique spin on them. He takes ideas and makes them NEXT LEVEL. Would highly recommend!

Owner, Hop Haus Brewing Co.

...one of the best decisions I have made for my business. His talent and vision helped me get an awesome product."

Founder, Gilman Forestry

He rebuilt our whole website and was extremely communicative during the process. I highly recommend them and I plan on using them in the future for promotional and graphic needs."

Owner, Omaha Electric Services

Joe's the man! Easy to communicate with, quick turnarounds, very fair pricing for the quality, and speaking of quality... TOP NOTCH!

Denver, Bevy Brewing

High Craft Creative has been amazing to work with! Joe has turned around  projects quickly, and professionally. He always supplied versions and was easy to work with! Most importantly Joe is a fantastic designer and as a Creative Director of a corporation I could rely on him as a remote team member.

Marketing Director, ESPRO/American Kitchen

The logo turned out beautifully! It has the clean, professional look that I wanted. Joe was responsive to my feedback and let me feel out the evolution of the logo design process. High Craft Creative was a perfect fit for a company looking to re-imagine themselves like mine."

Owner, Vaal Financial

... He came up with all these fantastic ideas and worked with me to narrow it down to exactly what I wanted. My experience with him could not have been better. I can't say enough and I highly recommend it.

Owner, Burning Love Designs